AI Insights · Timothy · October 2025
Top 5 Free-to-Play Games in the UK: Q3 2025 Performance
Explore the performance trends of the top free-to-play games in the UK for Q3 2025, with insights on downloads, revenue, and active users.
In the third quarter of 2025, the top free-to-play games in the United Kingdom showed varied performance metrics across downloads, revenue, and active users. This analysis, based on Sensor Tower data, provides a snapshot of these trends.
Clash Royale from Supercell experienced significant fluctuations in its weekly revenue, reaching up to $1.3M in early September. The game saw an impressive increase in weekly downloads, peaking at 182.6K by the end of September. Additionally, active users steadily climbed to 2.4M.
Block Blast！ maintained a stable presence with weekly downloads ranging from 66.6K to 126.3K. Active users remained robust, fluctuating around 2.6M to 2.9M, showcasing consistent engagement despite no recorded revenue.
Roblox showed a notable spike in weekly revenue, reaching $1.4M in mid-August. Downloads varied between 73.2K and 103.8K, while active users saw a gradual decline, ending the quarter with about 5.4M.
Kingshot from Century Games displayed a steady growth in revenue, culminating at $833.4K by the end of September. Downloads fluctuated between 59.6K and 85.8K, and active users increased to 264.9K mid-quarter.
Vita Mahjong by Vita Studio had modest revenue peaks of $2.5K in late July. Downloads surged to 104.4K in early September, with active users rising to 701.6K by the end of the quarter.
These insights provide a glimpse into the dynamics of the gaming market in the UK. For more detailed analysis, visit Sensor Tower's platform.
